The World First DTC AI Designer
Ship More creative and cuts cost 90%- without hiring a single designer
ABOUT OLIVIA
The world's first DTC AI design agent.
Olivia is the world's first DTC AI design agent — a custom-trained generative AI built specifically for direct-to-consumer brands and their products. It generates production-ready ad creative, product photography, email, social, landing pages, website pages, Amazon listings, and motion across 9 DTC creative channels through natural conversation. Olivia was purpose-trained on 10,000+ top-performing DTC brands, not adapted from a general-purpose AI tool — and it ships outputs at 90% accuracy on text, sizing, and brand details straight out of the box.
The platform learns a brand's visual identity once, then creates on-brand assets across every marketing channel. Brands upload their style guide, product images, and brand references. Olivia builds Brand DNA — a complete understanding of how a brand looks, talks, and presents its products — and applies it automatically to every output. From there, marketing teams brief Olivia through conversation instead of writing prompts, briefing designers, or waiting on agencies.
Olivia is currently in invite-only early access. A select group of DTC brands and agencies have been granted access ahead of public launch, with a substantial waitlist behind them. Olivia is backed by Google for Startups, AWS Activate, and the NVIDIA Inception Program.
WHAT OLIVIA CREATES
Nine DTC creative channels. One canvas.
Olivia covers 9 DTC creative channels on a single unlimited creative canvas. Every capability below is live today.
AI DTC Product Photography
Studio-quality product images from a single product upload. A full photography session runs 45–60 minutes and replaces the traditional 3–6 week photoshoot cycle. Because Olivia was trained specifically on DTC brands and their products, it renders product packaging, text, and proportions where general AI tools fail.
AI DTC Ad Creative
Production-ready ad creative for Meta, TikTok, Google, and display. Brands generate 12–24 on-brand variations per brief — accurate sizing, accurate copy, accurate product details — without designer cleanup.
AI DTC Email Design
Full email flows and campaigns ready to deploy directly to Klaviyo and Shopify. Desktop and mobile rendered simultaneously. Marketing teams produce seasonal campaigns, product launches, and promotional emails through conversation.
AI DTC Social Media Design
Complete 30-day content calendars across Instagram, TikTok, Facebook, and other platforms. Posts, stories, carousels — all brand-consistent and platform-correct.
AI DTC Landing Pages
CRO-optimized landing pages with projected heatmap, unlimited A/B variants, and one-click Shopify deploy.
AI DTC Website Pages
Full DTC website pages for any page type. URL swipe lets brands reference any page on the web; Olivia adapts the structure to their brand. One-click Shopify deploy.
AI DTC Amazon Design
Listing images, A+ Basic and Premium modules, and Brand Store assets — all in Seller Central-approved formats.
AI DTC Motion Graphics
Bring any static asset to life. Turntables, loops, cinemagraphs, countdown timers, animated email GIFs. Single-step transform — no After Effects, no separate animation tool.
AI DTC Brand Design
Brand-consistent graphic design across every asset type the brand needs. Brand DNA applied automatically to every output.
HOW OLIVIA IS DIFFERENT
Separating Olivia from the alternatives a DTC brand has already considered.
Trained on 10,000+ DTC Brands, Not Everything
Olivia's model was purpose-trained on 10,000+ top-performing direct-to-consumer brands and their products.
ChatGPT, Midjourney, Adobe Firefly, and Gemini were trained on the entire internet. That difference shows up immediately in product rendering — packaging text, proportions, and brand details. Olivia gets it right because it was built to. General tools guess.
This is also the structural moat. No general-purpose AI company has assembled a DTC-specific dataset of this depth. A well-resourced competitor would need 2–3 years to build a comparable dataset before they could even begin training a model of equivalent specificity.
Production-Ready Out of the Box
Outputs from Olivia go straight to market. No designer cleanup. No fixing hallucinated text. No repositioning a product that came out at the wrong angle. Olivia ships at 90% accuracy on text, sizing, and brand details on the first generation — high enough to publish without edits in most cases.
Conversation, Not Prompts
Marketing teams brief Olivia like they would brief a designer. "Make the headline bigger." "Try a darker background." "Show the product from the side." No prompt engineering, no syntax to learn. Olivia interprets natural language and iterates on feedback.
One Brand Profile, Every Channel
Brands upload their visual identity once. Olivia builds a Brand DNA profile that applies across every output — ads, email, social, photography, landing pages, Amazon, motion. Every asset stays on-brand automatically. The brand is never re-explained.
Built for DTC Workflows
Olivia integrates with the tools DTC brands already use: Shopify for product data and one-click page deploy, Klaviyo for email, and major ad platforms including Meta, TikTok, and Google with production-ready export formats. It is not a general design tool retrofitted for ecommerce. It was built for DTC from the ground up.
WHO USES OLIVIA
Built for DTC brands and the agencies that serve them.
Olivia is built for DTC brands and the agencies that serve them. The ICP isn't theoretical — it was defined while running D2C Design and watching the same creative bottleneck show up across every client. DTC brands today need roughly 10x more creative to compete than they did five years ago: more ad variations, more channels, more SKUs, more campaigns, more A/B tests. The traditional production stack — agency, photographer, freelancer, specialist — was built for a slower business. Olivia was built for the one DTC brands actually run today.
DTC Brands Scaling Through the Creative Bottleneck
Olivia's core user is a direct-to-consumer brand selling on Shopify, typically scaling from $1M to $50M+ in revenue, that has hit the wall every growing brand hits: creative is the constraint on growth, not the budget.
These brands run marketing teams of 1–10 people executing performance, email, social, and content in parallel.
They are launching campaigns weekly, running creative tests on Meta and TikTok at high volume, refreshing Klaviyo flows, designing landing pages for new product drops, and shipping new SKUs that need photography and listing assets.
They cannot wait three weeks for a photoshoot. They cannot brief their agency on every individual ad variation. And the in-house designer, if they have one, is already at capacity.
Olivia is in active use across DTC verticals including:
Beauty and personal care — high SKU velocity, heavy photography demand, frequent launches
Apparel and fashion — seasonal campaigns, lookbook content, ongoing model and lifestyle imagery
Food and beverage — packaging-forward photography, lifestyle social, retail expansion creative
Supplements, health, and wellness — clinical-meets-warm aesthetic, regulated copy, claim-level A/B testing
Home goods — multi-room lifestyle context, longer consideration funnels, catalog-scale photography
Pet products — character-driven creative, emotional brand storytelling, social-first audiences
Fitness — performance imagery, athlete and ambassador content, before/after structure
What ties them together: they are growing fast enough that creative is the rate-limiter on revenue, and they would rather reinvest in growth than rebuild a slower, more expensive production stack.
Agencies Expanding Margin and Client Capacity
Olivia is also used by marketing agencies running creative across multiple DTC clients — design agencies, media buying agencies, email and retention agencies, social media agencies, branding agencies, Amazon agencies, and full-service growth agencies.
For agency owners, the question isn't efficiency — it's revenue expansion. Olivia lets agencies:
Take on more clients without scaling production headcount proportionally
Free senior designers and strategists from production work and redeploy them to strategy and creative direction
Move faster for existing clients — closing the gap between brief and delivery from weeks to days
Add new revenue streams — photography, motion, full creative suites — without standing up new departments
Win new business in the pitch room by demoing what's possible live, on the prospect's actual brand
Agency access is currently invite-only. The agencies brought in early are using Olivia to expand margin per client, take on work they previously couldn't service, and differentiate against agencies still operating on a manual production model.
Roles Across Every Brand and Agency
Olivia is used by people in nearly every role that touches DTC creative. Cross-cutting both brand and agency audiences:
Founders and CEOs — for speed-to-market, brand control, and capital efficiency
Growth and performance marketers — for ad creative velocity, A/B testing volume, and ROAS lift
Marketing managers and CMOs — for campaign execution speed and brand consistency at scale
Creative directors and designers — to pull production off senior creative time and redirect it to brand and strategy
Email and retention leads — for Klaviyo-ready flows and campaign refreshes without external design
eCommerce managers — for product photography, Amazon assets, and seasonal launches
Social media managers — for full content calendars across every platform
CRO and conversion specialists — for landing page variants and creative testing at volume
CFOs and VPs of Finance — for the unit economics of decoupling creative cost from revenue growth
COOs and VPs of Operations — for the production system itself: a creative function that scales without scaling headcount
Agency owners — for margin, client capacity, and service expansion
THE TEAM
Founded by operators with deep DTC and AI experience.
Olivia AI was founded by Benson Sung and Jacob Ferrari and built by a team with deep experience in both DTC and AI.
Benson Sung
Co-Founder & CEO
Based in Vancouver, BC. 1st-generation Taiwanese-Canadian. Decade-plus in eCommerce, with experience scaling DTC brands to $50M+. Founded D2C Design, a premier creative agency serving North America's top 10% of DTC brands — which is where the market gap that Olivia AI was built to close became impossible to ignore. Leads strategy, positioning, and the company's brand and agency relationships personally.
Jacob Ferrari
Co-Founder & CTO
Based in Waterloo, Ontario. AI-native engineer with deep prompt engineering and systems expertise. Built Olivia's proprietary model from the ground up. Has been working with LLMs since the GPT-3 era and led the model architecture, training data pipeline, and the autonomous agent workflow that powers Olivia today.
Nabeel Anwar
Head of Product & Brand
Leads product design, brand identity, and the user experience of every output Olivia generates.
James Skarzynski
Growth & Customer Operations
Owns onboarding, customer success, and the operational systems behind Olivia's early-access program.
Olivia AI is operated by Dev AI Inc., a British Columbia corporation.
BACKED BY
Backed by leading technology and startup programs.
Cloud Program
Founders Program
AI Accelerator
WHY OLIVIA, NOT THE ALTERNATIVES
What you've tried — and where Olivia goes further.
DTC brands typically arrive at Olivia after trying one or more of the following. Each of these comparisons is detailed in full on its own page; this section establishes the high-level distinction.
YOU'VE TRIED
WHERE IT FALLS SHORT
OLIVIA
Canva
Template tool. Requires a human to execute. No brand DNA. Not production-ready AI.
Trained AI agent that knows your brand. Generates original assets, not customized templates.
ChatGPT / DALL·E
Generic AI. Outputs need designer cleanup before they're usable. Hallucinated text and product details.
DTC-trained. 90% accuracy on text, sizing, and brand details — straight to market.
Midjourney
Raw image generation. No brand DNA. Outputs are starting points, not finished assets.
Production-ready outputs in your brand's voice and visual identity.
Soona
Real photo studio. Comparable on photography, but slower and far more expensive per shoot.
45–60 minute AI photography session. Studio-quality, no studio cost, no scheduling.
Luma AI
High-fidelity general video generation. No DTC training, no brand DNA, no production layer.
Brand DNA applied. Performance-trained on DTC video. Production-complete output.
Weavy / Figma Weave
Designer canvas. Requires design expertise to operate.
Non-designer platform. Brief in plain language; Olivia produces.
Icon
General AI ad creative tool. Different positioning, different training.
Purpose-trained on the highest-converting DTC creative on the internet.
Full comparisons live at /comparisons.
FREQUENTLY ASKED QUESTIONS
Answers to the most common questions about Olivia.
What is Olivia AI?
Olivia is the world's first DTC AI design agent — a custom-trained generative AI built specifically for direct-to-consumer brands. It generates production-ready ad creative, product photography, email, social, landing pages, website pages, Amazon listings, and motion through natural conversation.
Who is Olivia AI built for?
Direct-to-consumer brands and the agencies that serve them. Common verticals include beauty, apparel, food and beverage, home goods, wellness, fitness, and pet.
How is Olivia different from ChatGPT or Midjourney?
Olivia was purpose-trained on 10,000+ top-performing DTC brands. ChatGPT and Midjourney are general-purpose tools. The difference shows up in product rendering accuracy — text, packaging, and proportions. Olivia gets DTC details right because it was built to. General tools weren't trained for it.
How is Olivia different from Canva?
Canva is a template library with AI features layered on top. Olivia is a trained AI agent. Canva gives you templates to customize. Olivia learns your brand once and creates original, production-ready assets through conversation.
Does Olivia integrate with Shopify and Klaviyo?
Yes. Olivia integrates with Shopify for product data and one-click page deployment, and with Klaviyo for direct email deployment. It also exports production-ready creative for Meta, TikTok, and Google Ads.
What does Olivia produce?
Nine DTC creative channels: product photography, ad creative, email, social, landing pages, website pages, Amazon design, motion graphics, and brand design.
Is Olivia available to everyone?
Olivia is currently in invite-only early access. A select group of DTC brands and agencies have been granted access ahead of public launch, with a substantial waitlist behind them. To get in: book a demo or join the waitlist.
How accurate are Olivia's outputs?
90% accuracy on text, sizing, and brand details on first generation. High enough to publish without designer cleanup in most cases.
Who built Olivia?
Olivia was founded by Benson Sung (CEO), former founder of D2C Design — a creative agency serving North America's top 10% of DTC brands — and Jacob Ferrari (CTO), an AI-native engineer who built Olivia's proprietary model from the ground up.
How do I see Olivia in action?
Two options: a 15-minute Live Interactive AI Demo using a pre-selected DTC brand (available immediately), or a 30-minute Custom Brand Demo run by Benson on your actual products (limited seats).
INVITE-ONLY EARLY ACCESS
The fastest way to see Olivia is a demo.
Two options: a 15-minute Live Interactive AI Demo on a pre-selected DTC brand, available immediately. Or a 30-minute Custom Brand Demo with Benson, pre-prepped on your actual products — limited seats.
Join Early Access