Omnisend gives you email, SMS, and push in one place. Olivia makes sure none of them look like a template.
You chose Omnisend because it brings your marketing channels together — email, SMS, and push notifications in a single platform. But Omnisend's drag-and-drop editor and default templates were built for everyone, which means they're built for no brand specifically. Every brand using the same template library looks the same in every inbox. Olivia is the world's first DTC AI design agent — purpose-trained on 5,000+ DTC brands — that generates on-brand, production-ready email creative for your Omnisend account. Export clean HTML directly into Omnisend. No template editing. No generic layouts. Your brand, every send.
Average email ROI — the highest-margin channel in your Omnisend account, when it's designed properly
Of DTC revenue comes from email when flows and campaigns are fully designed and on-brand
Production accuracy on brand colors, typography, layout, and CTA design — straight out of the box
AI email design Omnisend · Omnisend AI design tool · AI Omnisend email templates · DTC email design AI Omnisend · Omnisend flow design AI · AI email marketing creative Omnisend · best AI tool for Omnisend
Design in Olivia. Export clean HTML. Import directly into Omnisend.
Omnisend's drag-and-drop editor is built for speed, not for brand precision. When you need a design that actually reflects your brand — not a customized template — the editor becomes a workaround, not a tool. Olivia generates your email designs from your brand DNA and exports them as clean, Omnisend-compatible HTML that imports directly into your account. No template editing. No block-by-block rebuilding. No compromise on brand accuracy.
Omnisend supports full custom HTML email import through its template editor. Olivia generates production-ready HTML/CSS that imports cleanly into Omnisend — compatible with the email editor, rendering correctly across all major email clients, desktop and mobile simultaneously.
Connect Google Drive, Dropbox, or upload directly. Colors, fonts, logo, product images. Olivia learns your brand DNA and applies it to every email generated.
"Redesign our abandoned cart sequence." "Build 4 campaign email variants for our new product launch." No HTML knowledge needed.
See desktop and mobile layouts simultaneously. Approve the design, request changes in plain language, or generate alternatives. No back-and-forth with a designer.
Download clean HTML/CSS. Import directly into Omnisend's template editor or custom HTML block. Your on-brand email is live in your automation in minutes.
Omnisend gives you the channels and the automation. Design is what's closing — or costing — the sale.
Omnisend is one of the most capable omnichannel marketing platforms for eCommerce brands — email, SMS, and push notifications in a single workflow, built specifically for online stores. But the platform's power is limited by what's inside it. Generic templates that look like every other brand in the inbox, flows set up once and never properly designed, and campaigns that don't reflect the visual quality of the brand you've built. Olivia provides the design layer that makes Omnisend perform at the level it was built for.
Automation workflows, list segmentation, email + SMS + push notification delivery, pre-built flow templates, an A/B testing framework, and eCommerce-specific triggers. Omnisend provides the platform infrastructure. It provides generic design templates — not your brand.
Every email your Omnisend program needs — welcome series, abandoned cart, post-purchase, winback, campaign calendar — designed on-brand, CTA-optimized, and exported as clean HTML for direct import. The design layer that closes the gap between what Omnisend can do and what your brand actually looks like.
Freelance email designer: $500–$2,000/mo · Per email design: $150–$400 · Full flow redesign: $3,000–$15,000 · 3–5 weeks · And the Omnisend editor revisions still happen after every delivery
Entire Omnisend email program designed in one session. Every flow, every campaign template, every A/B variant — exported as clean HTML and imported into Omnisend. Included in your plan. At a $2M brand moving from 12% to 30% email revenue, that's $360,000 in additional annual email revenue from the list you already have.
Your brand didn't start generic. Your emails shouldn't be either.
Omnisend's template library gives you a starting point — but for most DTC brands, "starting point" becomes the final design. The brand colors are close but not exact. The typography isn't yours. The layout hierarchy was built for average open rates, not your specific product and offer. Buyers who receive an email that doesn't look like your brand experience a subtle trust signal break — before they've even read the subject line's promise. Olivia is trained on 5,000+ DTC brands and their email programs. It generates email designs that are hex-exact on your brand colors, typographically correct, and CTA-optimized for the DTC conversion patterns that actually perform.
Olivia generates email designs with 90% accuracy on brand colors, typography, CTA placement, mobile layout, and copy hierarchy — without template editing, block rebuilding, or post-export fixes. The email you see in Olivia is the email that imports into Omnisend and goes to your subscribers.
Brand colors hex-exact — not the closest Omnisend template color picker approximation
Typography matches your brand fonts — not Omnisend's default font stack
Logo placement follows your brand guide — not template header defaults
CTA button sized, colored, and positioned for conversion — trained on DTC email click-through data
Mobile layout purpose-built as a first-class design — not a responsive collapse of a desktop template
Hierarchy structured for the 3-second scan — product image, headline, CTA in the right order
HTML imports cleanly into Omnisend's template editor — no broken blocks, no editor conflicts
Renders correctly across Gmail, Apple Mail, Outlook, and all major mobile clients
Image sizing optimized for email load time — no oversized hero images affecting deliverability
Every automation in your Omnisend account has a design gap. They're all leaving revenue on the table.
Omnisend makes it easy to set up automations — flows can be live in minutes with a pre-built template. But "live" and "performing at full potential" are two different things. A generic template gets an automation running. An on-brand, conversion-optimized design gets it performing.
Your welcome series is the highest-engagement touchpoint in your entire Omnisend account. New subscribers open at 3–5x your average rate — and they're making a subconscious brand quality assessment in those first emails. A generic Omnisend welcome template signals "small brand, early stage" regardless of how good your products actually are. On-brand design changes that first impression permanently — and consistently converts more subscribers into first-time buyers in the 72-hour window.
Freelance welcome series redesign: $750–$2,500 · 1–2 weeks
Abandoned cart is typically the #1 revenue-generating automation in any Omnisend account. A well-designed 3-email sequence — urgency design in Email 1, social proof and reassurance in Email 2, final offer in Email 3 — routinely doubles recovery rates over generic templates. Most Omnisend brands are running a single-email cart reminder with a default layout. The design gap here is recoverable revenue sitting unrealized in every send window.
Freelance abandoned cart redesign: $600–$2,000 · 1–2 weeks
Monthly campaign emails are your ongoing relationship with your list. They keep subscribers engaged between purchases, drive repeat buying, and reinforce brand perception over time. But producing 4–6 on-brand, well-designed campaign emails per month requires design bandwidth most growing DTC brands don't have. The result: campaigns go out late, use recycled templates, or look generic — eroding rather than building the brand trust that makes SMS and push notifications convert higher when they follow.
Freelance per campaign email: $150–$400 · 3–5 days per email
Omnisend's SMS is powerful because it follows email touchpoints in a coordinated sequence. But the visual quality of the email preceding an SMS determines how much trust the SMS inherits. A subscriber who receives a beautifully on-brand email is warmer to the SMS follow-up than one who received a generic template. The email-to-SMS handoff is a conversion lever that starts with email design — and most Omnisend brands haven't optimized the first step.
SMS visual context depends entirely on the email design quality that precedes it
Most Omnisend brands set up a post-purchase automation at launch — a single order confirmation that looks like a system notification, and maybe a review request. The post-purchase window is peak brand enthusiasm: a buyer who just made a decision is more receptive to your brand story, cross-sells, and community invitation than at any other moment. A well-designed post-purchase sequence consistently moves repeat purchase timelines up by weeks — and compounds into meaningful LTV gains every month.
Freelance post-purchase redesign: $500–$1,500 · 1–2 weeks
Omnisend makes it easy to identify lapsed subscribers — people who bought once and haven't opened or clicked in 90+ days. But winback conversion depends almost entirely on the design quality of the re-engagement email. A generic "we miss you" template with a discount code doesn't break through inbox fatigue. An on-brand, emotionally compelling winback design with the right visual hierarchy typically reactivates 2–3x more subscribers than the default — and those reactivated subscribers often become higher-LTV buyers the second time.
Freelance winback redesign: $400–$1,200 · 1 week
Omnisend abandoned cart design AI · Omnisend welcome series design · AI email flow design Omnisend · Omnisend post-purchase email AI · Omnisend winback campaign design · Omnisend campaign email AI
Olivia covers every stage of the Omnisend retention cycle — the emails that set up every SMS and push that follows.
Omnisend's omnichannel power is that email, SMS, and push work together in sequence — each touchpoint building on the last. But that sequence is only as strong as its first impression. The email that opens the automation sets the brand context for everything that follows. Olivia designs the email layer of your Omnisend program — making every subsequent SMS and push notification inherit a stronger brand signal.
The welcome window is your highest-engagement moment. An on-brand welcome series that reflects your visual quality sets the brand expectation — and converts subscribers into buyers before SMS follow-ups are even needed.
Omnisend's abandonment triggers fire across cart, browse, and checkout. The email that leads the recovery sequence determines whether the SMS follow-up closes the sale — or gets ignored. On-brand urgency design in the first email makes every subsequent touchpoint more effective.
The post-purchase window is peak brand receptivity. Campaign emails and loyalty flows maintain the relationship between purchases. Winback emails reclaim lapsed buyers before Omnisend's SMS channel tries. The email design quality at this stage determines how much revenue the full omnichannel sequence generates.
The omnichannel multiplier: Omnisend's email + SMS + push sequences are designed to work together — but the email is the first touchpoint in nearly every automation. A subscriber who receives a well-designed, on-brand email is measurably more likely to open and click the SMS that follows it. Better email design doesn't just improve email metrics. It lifts the performance of every channel that follows it in the Omnisend sequence.
Omnisend email program design AI · DTC Omnisend revenue cycle · Omnisend automation design · omnichannel email design AI · Omnisend retention program AI · DTC email program overhaul Omnisend
Every email your Omnisend program needs. On-brand. Production-ready. HTML export included.
Olivia is trained on 5,000+ DTC brand email programs across every flow type and campaign format. Every design inherits your brand DNA. Every export is clean HTML that imports directly into Omnisend.
3–5 email sequence. Brand story, social proof, education, first offer.
3-email sequence: 1hr urgency, 24hr proof, 72hr final offer.
Cross-sell, community, brand deepening in the 72hr window.
Recover high-intent browsers before cart abandonment triggers.
3-email re-engagement for lapsed subscribers — emotional hook + offer.
Full monthly send calendar — launches, promos, editorial content.
On-brand restock alert with urgency design and direct product CTA.
High-urgency sale emails with countdown, bundle callout, offer hierarchy.
Layout, CTA, hero image variants — unlimited, generated in minutes.
Early access, milestone recognition, exclusive offers for top customers.
Brand authority and product education between purchase moments.
Final re-engagement before list cleaning — protects deliverability.
AI Omnisend welcome series · AI abandoned cart email Omnisend · Omnisend winback design AI · AI post-purchase email Omnisend · Omnisend campaign email AI · AI email flow Omnisend · all Omnisend automations AI design
Built for the workflows of founder-led and growing DTC brands running Omnisend.
Omnisend brands are often doing email themselves — a founder, a solo marketer, or a small team wearing multiple hats. These are the Olivia functions that matter most for that reality: fast, brand-accurate, and requiring zero design expertise to operate.
Every email Olivia designs exports as clean HTML/CSS that imports directly into Omnisend's template editor or custom HTML block. No block-by-block rebuilding in the drag-and-drop editor. No layout compromises to fit a template. Your exact brand design, imported in seconds, live in your automation.
Every email is designed as two distinct, purpose-built layouts — not a mobile-responsive collapse of a desktop template. Mobile accounts for 60–70% of email opens for most DTC brands. Olivia treats both as first-class design decisions. Both layouts export in the same HTML file, rendering correctly across all Omnisend-supported email clients.
Upload your brand kit once. Olivia applies your colors, typography, and visual identity to every email generated from that point — no re-briefing per email, no template color-picker adjustments. Every send looks like your brand, not like Omnisend's default. The consistency that builds brand recognition compounding with every email your subscribers receive.
Before generating any email, Olivia pulls reference designs from its library of 5,000+ DTC brand email programs — filtered by your product category and flow type. Every generation is informed by what actually converts in your specific market, not just what looks clean generically. The benchmark your Omnisend program was always being compared against.
Design your entire Omnisend email program — every flow, every campaign template — in a single Olivia session. Brief the welcome series, abandoned cart, post-purchase, winback, and monthly campaign template back-to-back. Export all as HTML. Import all into Omnisend. Your entire program is on-brand and live before the week ends.
Generate as many layout, CTA, and hero image variants as Omnisend's A/B testing framework requires. Real creative testing — the variables that actually move conversion rates — without the per-variant design cost that makes it prohibitive when working with a freelancer or agency. Every variant exports as its own clean HTML file, ready to load into Omnisend's split test tool.
The revenue your Omnisend account is leaving on the table is a design problem — and it's quantifiable.
The numbers below are calibrated for the revenue scale of typical Omnisend brands — $500K to $5M in annual revenue — where email design has an outsized impact because the gap between current performance and potential is largest.
Before: 7–10% subscriber-to-buyer conversion. At 800 new subscribers/month for a $1M brand, this generates approximately 56–80 first-time buyers from the welcome flow monthly.
With Olivia: 15–22% conversion. Same 800 subscribers now generating 120–176 first-time buyers. At $65 AOV, that's an additional $4,000–$7,000/month from the welcome flow alone — from better design on the emails already sending.
Before: 7–9% recovery rate. At $60K/month in abandoned cart value (typical for a $1.5M brand), approximately $4,200–$5,400/month recovered. The remaining $54,600–$55,800 is left unrealized.
With Olivia: 16–24% recovery. Same $60K in abandoned carts now recovers $9,600–$14,400/month. The design upgrade is worth $5,000–$9,000 in additional monthly recovered revenue — from automation already running in Omnisend.
Before: 10–14% of $2M revenue = $200K–$280K annually. Industry benchmark for a well-run DTC email program: 30–40%. The gap is $320K–$520K in annual email revenue from the list and platform already in place.
With Olivia: Entire Omnisend email program redesigned — all flows, all campaign templates — exported as HTML and imported. Email at 30–35% of $2M = $600K–$700K annually. The design upgrade closes a gap worth $320K–$420K per year in additional email revenue.
Before: 2–3 campaign emails per month at $150–$400 per design from a freelancer with 3–5 day turnarounds. Design bottleneck limits send frequency and makes last-minute campaigns impossible. Low sending frequency = lower list engagement = lower deliverability over time.
With Olivia: Monthly campaign calendar designed in one afternoon. 6–8 campaign emails ready to schedule. At $42:1 average email ROI, each additional campaign at a $2M brand is worth $1,500–$3,000 in revenue. More sends, more revenue, zero additional freelancer cost.
What Olivia looks like inside a real Omnisend account.
Real workflows inside DTC brands running Omnisend — and what changes when Olivia handles the email design layer.
Your Omnisend account has been running default automation templates since you set it up. The welcome series is one email with a discount code. The abandoned cart flow is a single generic reminder. The post-purchase confirmation looks like an order receipt. In one Olivia session, redesign the entire program: 4-email welcome series, 3-email abandoned cart sequence (1hr urgency, 24hr social proof, 72hr final offer), post-purchase with cross-sell, and a winback flow. Every email exports as clean HTML. Import each one into the corresponding Omnisend automation. Your entire retention program is on-brand and live before the week ends — from a brand kit upload and a plain language brief, with zero template editing in Omnisend's drag-and-drop editor.
You're launching a new product next week. You need a teaser campaign email (Wednesday), a launch day email (Friday), a social proof follow-up (the following Tuesday), and a last-chance offer email (the following Thursday). Brief Olivia with the product, the visual references, and the campaign timeline. All four emails are designed with a consistent visual language — same hero image treatment, same typography rhythm, same CTA style — that signals a cohesive campaign to every subscriber. Export all four as HTML. Import into Omnisend's campaign scheduler. Your entire launch sequence is live in Omnisend by Thursday afternoon. The launch looks like it came from a brand with a full creative studio. It came from one Olivia session.
You need 6 campaign emails this month: a new product feature, a customer story, a product education email, a subscriber-exclusive offer, a seasonal content email, and an end-of-month sale. Without Olivia: 6 Omnisend editor sessions, 6 template customizations, 6 rounds of reviewing whether the brand colors look right, and 6 exports to proof before scheduling. With Olivia: brief all 6 in one session. Every email is hex-exact on your brand colors, typographically correct, mobile-optimized, and CTA-positioned for conversion. Export all 6 as HTML. Import and schedule in Omnisend. Your entire month's campaign calendar is live before Tuesday afternoon ends.
Your abandoned cart email has been running at 8% recovery for six months. You've tested subject lines. You've tested send times. The recovery rate hasn't moved. The real variable you haven't tested is the design — hero image treatment, CTA button design, layout hierarchy, urgency framing. Brief Olivia to generate 4 layout variants of your abandoned cart Email 1: different hero treatments, different CTA styles, different urgency visual approaches. Export all 4 as HTML. Load into Omnisend's A/B test split. Within 2 weeks you have real data on which design variable is holding the recovery rate back. At a $2M brand, moving from 8% to 15% abandoned cart recovery is worth approximately $4,000–$6,000 per month in additional recovered revenue.
See Olivia redesign your Omnisend email flows live — using your actual brand kit and products.
We're onboarding Omnisend brands selectively before we go wide. Book a demo and we'll upload your brand kit, design your abandoned cart sequence or welcome series using your actual products, and export the HTML ready for direct import into your Omnisend account. You'll walk away with production-ready email files before the session ends — keep and import them regardless of next steps.
average email ROI
DTC brands in training data
accuracy out of the box
clean export for Omnisend import
We'll run Olivia live on your actual brand — upload your brand kit, design a flow email, and export the HTML for your Omnisend account in real time. The file is yours to import and activate regardless of what happens next.
30-minute live session on your brand
Brand kit uploaded, brand DNA live
Abandoned cart or welcome email designed on your brand
Clean HTML exported for Omnisend import
You keep and import the email regardless of next steps
Olivia is currently invite-only. We're building out the Omnisend brand cohort before we go wide. Join the waitlist to request your invitation and get priority access when your vertical opens.
Priority access before public launch
Notified first when your vertical opens
Founding brand pricing locked at signup
Early access to video and motion when they ship
Direct line to Benson and the team
Invite-only · Onboarding Omnisend brands selectively before wide launch · Access is not guaranteed
Frequently asked questions
Yes. Olivia generates production-ready email designs and exports them as clean HTML/CSS that imports directly into Omnisend's template editor and custom HTML email blocks. Every email is designed simultaneously for desktop and mobile, renders correctly across all major email clients, and imports into Omnisend without formatting fixes. There is no one-click API deployment for Omnisend currently — the workflow is design in Olivia, export HTML, import into Omnisend, activate in your automation. The import takes seconds.
Explore more from Olivia AI
Four link groups: platforms Omnisend brands also run, product capabilities most relevant to email-focused brands, comparison pages, and industry verticals.
Most Omnisend brands run on WooCommerce. Full page design and HTML/CSS export for Elementor, Divi, and any WordPress builder.
One-click deploy for Shopify landing pages and website pages. For Omnisend brands migrating to or running on Shopify.
HTML/CSS export for BigCommerce Page Builder — for Omnisend brands running on BigCommerce across any storefront setup.
Considering upgrading to Klaviyo? Olivia's Klaviyo integration includes direct one-click deployment — a step up from HTML import.
Grow the list that powers your Omnisend program. On-brand Meta ad creative that drives subscribers at scale — 24 variations per brief.
TikTok ad creative and organic content that fills your Omnisend list with the subscribers your email program converts.
The complete Olivia email capability — every flow, every campaign, every A/B variant. HTML/CSS export for any ESP including Omnisend.
Studio-quality product images for your email hero sections. 3 minutes per SKU — drop directly into any Omnisend email design.
The pages your email traffic lands on. CRO-optimized with projected heatmap. Better landing pages + better email = compounding CVR gains.
The paid ads that grow the subscriber list your Omnisend program depends on. 24 on-brand variations per brief across Meta, TikTok, and Google.
Organic social content that warms your audience before they subscribe. 30-day content calendars in one session across every platform.
Animated GIFs for email — product reveals, countdown timers, animated CTAs. Motion consistently outperforms static in email click-through. Coming soon.
Canva email designs require manual export and don't integrate with Omnisend natively. Olivia exports clean HTML directly into the Omnisend editor.
Generic AI generates images — not complete, Omnisend-ready email designs. Olivia generates the full email layout, desktop and mobile, HTML export included.
Figma requires design expertise and manual HTML export. Olivia generates and exports Omnisend-ready email from a plain language brief.
Enterprise creative suite requiring design expertise vs. a DTC AI agent any Omnisend brand can brief and get HTML-ready email from in minutes.
Copy-focused AI platform vs. full email design agent. Copy is one element of a converting Omnisend email — layout, imagery, and CTA design are the other three.
The honest breakdown of every AI design tool for DTC brands — which produce Omnisend-compatible HTML and which stop at image generation.
Email programs for skincare, cosmetics, and personal care brands — the visual language and conversion patterns that perform in beauty DTC.
Email design for supplement and food brands — ingredient callouts, health claims, and lifestyle imagery handled accurately at every flow type.
Room-setting and lifestyle imagery in email for home goods brands — where the visual context in the email drives the purchase decision.
Trust-building email design for wellness brands — the visual tone and hierarchy that converts a health-conscious subscriber who researches before buying.
Email design for pet DTC — product photography and lifestyle imagery where the product and the animal both drive conversion.
Campaign and flow email design for apparel brands — seasonal launches, new arrivals, and lifestyle content with on-model imagery.
Platforms › Omnisend
OLIVIA AI FOR OMNISEND
Omnisend gives you email, SMS, and push in one place. Olivia makes sure none of them look like a template.
You chose Omnisend because it brings your marketing channels together — email, SMS, and push notifications in a single platform. But Omnisend's drag-and-drop editor and default templates were built for everyone, which means they're built for no brand specifically. Every brand using the same template library looks the same in every inbox. Olivia is the world's first DTC AI design agent — purpose-trained on 5,000+ DTC brands — that generates on-brand, production-ready email creative for your Omnisend account. Export clean HTML directly into Omnisend. No template editing. No generic layouts. Your brand, every send.
Book a demo
Join the waitlist
300+ brands on waitlist
Purpose-trained on 5,000+ DTC brands
HTML export for Omnisend
$42:1
Average email ROI — the highest-margin channel in your Omnisend account, when it's designed properly
20–40%
Of DTC revenue comes from email when flows and campaigns are fully designed and on-brand
90%
Production accuracy on brand colors, typography, layout, and CTA design — straight out of the box
TARGET KEYWORDS — HERO
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Design in Olivia. Export clean HTML. Import directly into Omnisend.
Omnisend's drag-and-drop editor is built for speed, not for brand precision. When you need a design that actually reflects your brand — not a customized template — the editor becomes a workaround, not a tool. Olivia generates your email designs from your brand DNA and exports them as clean, Omnisend-compatible HTML that imports directly into your account. No template editing. No block-by-block rebuilding. No compromise on brand accuracy.
Clean HTML export — designed for Omnisend's custom HTML email blocks
Omnisend supports full custom HTML email import through its template editor. Olivia generates production-ready HTML/CSS that imports cleanly into Omnisend — compatible with the email editor, rendering correctly across all major email clients, desktop and mobile simultaneously.
STEP 01
Upload your brand kit
Connect Google Drive, Dropbox, or upload directly. Colors, fonts, logo, product images. Olivia learns your brand DNA and applies it to every email generated.
STEP 02
Brief Olivia in plain language
"Redesign our abandoned cart sequence." "Build 4 campaign email variants for our new product launch." No HTML knowledge needed.
STEP 03
Review and approve
See desktop and mobile layouts simultaneously. Approve the design, request changes in plain language, or generate alternatives. No back-and-forth with a designer.
STEP 04
Download clean HTML/CSS. Import directly into Omnisend's template editor or custom HTML block. Your on-brand email is live in your automation in minutes.
Clean HTML/CSS export
Omnisend template editor compatible
All flow types
Campaign templates
Desktop + mobile simultaneously
Renders across all major email clients
No template editing required
Omnisend gives you the channels and the automation. Design is what's closing — or costing — the sale.
Omnisend is one of the most capable omnichannel marketing platforms for eCommerce brands — email, SMS, and push notifications in a single workflow, built specifically for online stores. But the platform's power is limited by what's inside it. Generic templates that look like every other brand in the inbox, flows set up once and never properly designed, and campaigns that don't reflect the visual quality of the brand you've built. Olivia provides the design layer that makes Omnisend perform at the level it was built for.
WHAT OMNISEND PROVIDES
The omnichannel platform — email, SMS, and push in one place
Automation workflows, list segmentation, email + SMS + push notification delivery, pre-built flow templates, an A/B testing framework, and eCommerce-specific triggers. Omnisend provides the platform infrastructure. It provides generic design templates — not your brand.
WHAT OLIVIA PROVIDES ON TOP
On-brand email creative that fills Omnisend with designs that actually convert
Every email your Omnisend program needs — welcome series, abandoned cart, post-purchase, winback, campaign calendar — designed on-brand, CTA-optimized, and exported as clean HTML for direct import. The design layer that closes the gap between what Omnisend can do and what your brand actually looks like.
THE DESIGN GAP — WITHOUT OLIVIA
Freelance email designer: $500–$2,000/mo · Per email design: $150–$400 · Full flow redesign: $3,000–$15,000 · 3–5 weeks · And the Omnisend editor revisions still happen after every delivery
WITH OLIVIA — THE SAME OUTPUT, INCLUDED IN YOUR PLAN
Entire Omnisend email program designed in one session. Every flow, every campaign template, every A/B variant — exported as clean HTML and imported into Omnisend. Included in your plan. At a $2M brand moving from 12% to 30% email revenue, that's $360,000 in additional annual email revenue from the list you already have.
Your brand didn't start generic. Your emails shouldn't be either.
Omnisend's template library gives you a starting point — but for most DTC brands, "starting point" becomes the final design. The brand colors are close but not exact. The typography isn't yours. The layout hierarchy was built for average open rates, not your specific product and offer. Buyers who receive an email that doesn't look like your brand experience a subtle trust signal break — before they've even read the subject line's promise. Olivia is trained on 5,000+ DTC brands and their email programs. It generates email designs that are hex-exact on your brand colors, typographically correct, and CTA-optimized for the DTC conversion patterns that actually perform.
90% production accuracy — on-brand Omnisend email designs straight out of the box
Olivia generates email designs with 90% accuracy on brand colors, typography, CTA placement, mobile layout, and copy hierarchy — without template editing, block rebuilding, or post-export fixes. The email you see in Olivia is the email that imports into Omnisend and goes to your subscribers.
BRAND ACCURACY
Brand colors hex-exact — not the closest Omnisend template color picker approximation
Typography matches your brand fonts — not Omnisend's default font stack
Logo placement follows your brand guide — not template header defaults
CONVERSION ACCURACY
CTA button sized, colored, and positioned for conversion — trained on DTC email click-through data
Mobile layout purpose-built as a first-class design — not a responsive collapse of a desktop template
Hierarchy structured for the 3-second scan — product image, headline, CTA in the right order
TECHNICAL ACCURACY
HTML imports cleanly into Omnisend's template editor — no broken blocks, no editor conflicts
Renders correctly across Gmail, Apple Mail, Outlook, and all major mobile clients
Image sizing optimized for email load time — no oversized hero images affecting deliverability
Every automation in your Omnisend account has a design gap. They're all leaving revenue on the table.
Omnisend makes it easy to set up automations — flows can be live in minutes with a pre-built template. But "live" and "performing at full potential" are two different things. A generic template gets an automation running. An on-brand, conversion-optimized design gets it performing.
Welcome series — first impressions on a default template
Your welcome series is the highest-engagement touchpoint in your entire Omnisend account. New subscribers open at 3–5x your average rate — and they're making a subconscious brand quality assessment in those first emails. A generic Omnisend welcome template signals "small brand, early stage" regardless of how good your products actually are. On-brand design changes that first impression permanently — and consistently converts more subscribers into first-time buyers in the 72-hour window.
Freelance welcome series redesign: $750–$2,500 · 1–2 weeks
Abandoned cart — your highest-revenue flow running on a starter template
Abandoned cart is typically the #1 revenue-generating automation in any Omnisend account. A well-designed 3-email sequence — urgency design in Email 1, social proof and reassurance in Email 2, final offer in Email 3 — routinely doubles recovery rates over generic templates. Most Omnisend brands are running a single-email cart reminder with a default layout. The design gap here is recoverable revenue sitting unrealized in every send window.
Freelance abandoned cart redesign: $600–$2,000 · 1–2 weeks
Campaign emails — sending monthly but not building brand equity
Monthly campaign emails are your ongoing relationship with your list. They keep subscribers engaged between purchases, drive repeat buying, and reinforce brand perception over time. But producing 4–6 on-brand, well-designed campaign emails per month requires design bandwidth most growing DTC brands don't have. The result: campaigns go out late, use recycled templates, or look generic — eroding rather than building the brand trust that makes SMS and push notifications convert higher when they follow.
Freelance per campaign email: $150–$400 · 3–5 days per email
SMS follow-ups — the visual context that makes text messages convert
Omnisend's SMS is powerful because it follows email touchpoints in a coordinated sequence. But the visual quality of the email preceding an SMS determines how much trust the SMS inherits. A subscriber who receives a beautifully on-brand email is warmer to the SMS follow-up than one who received a generic template. The email-to-SMS handoff is a conversion lever that starts with email design — and most Omnisend brands haven't optimized the first step.
SMS visual context depends entirely on the email design quality that precedes it
Post-purchase — the LTV opportunity set up once and forgotten
Most Omnisend brands set up a post-purchase automation at launch — a single order confirmation that looks like a system notification, and maybe a review request. The post-purchase window is peak brand enthusiasm: a buyer who just made a decision is more receptive to your brand story, cross-sells, and community invitation than at any other moment. A well-designed post-purchase sequence consistently moves repeat purchase timelines up by weeks — and compounds into meaningful LTV gains every month.
Freelance post-purchase redesign: $500–$1,500 · 1–2 weeks
Winback — dormant subscribers that a better design can still recover
Omnisend makes it easy to identify lapsed subscribers — people who bought once and haven't opened or clicked in 90+ days. But winback conversion depends almost entirely on the design quality of the re-engagement email. A generic "we miss you" template with a discount code doesn't break through inbox fatigue. An on-brand, emotionally compelling winback design with the right visual hierarchy typically reactivates 2–3x more subscribers than the default — and those reactivated subscribers often become higher-LTV buyers the second time.
Freelance winback redesign: $400–$1,200 · 1 week
TARGET KEYWORDS — BOTTLENECK
Omnisend abandoned cart design AI · Omnisend welcome series design · AI email flow design Omnisend · Omnisend post-purchase email AI · Omnisend winback campaign design · Omnisend campaign email AI