The World’s First AI Agent
Designed for DTC.
The World’s First AI Agent Designed for DTC.
One agent. One loop. The full creative design engine of your DTC brand.
One agent. One loop. The full creative design engine of your DTC brand.
WORKFLOW ESSENTIALS
A sharper way to move work forward.
Start with the signal
See the work, context, and next decision in one calm workspace.
Make every brief clearer
Turn performance signals into a focused creative direction your team can act on.
Ship with more confidence
Keep approvals, execution, and learning loops close to the work itself.
What a typical week in DTC actually feels like.
What you want to ship, what's actually happening, and what the rest of the market is doing while you stitch it together. The never ending to-do list that keeps piling on.
Stand still and consumers fatigue on the same offers — while competitors fill the silence with new creative, every channel, every week.
MONDAY ·
9:14 AM
3 OVERDUE TASKS
WANT TO SHIP
Ship 10 statics + 8 motion + 8 videos this week
Refresh the hero ad
Launch creative for new product (Meta, IG, Google, TikTok)
REALITY
Hero ad: 7 weeks live
CAC ↑ 28%
"I know why. The creative is dead."
"Same hero ad for 7 weeks - no wonder CAC keeps climbing."
IMPACT →
CAC +28% ▲
MER ▼
Meanwhile: Another brand in your category shipped 18 new ad variants across Meta and TikTok this week.
MONDAY ·
9 AM
3 OVERDUE TASKS
WANT TO SHIP
Ship 10 statics + 8 motion + 8 videos this week
Refresh the hero ad
Launch creative for new product (Meta, IG, Google, TikTok)
REALITY
Hero ad: 7 weeks live
CAC ↑ 28%
"I know why. The creative is dead."
"Same hero ad for 7 weeks - no wonder CAC keeps climbing."
IMPACT →
CAC +28% ▲
MER ▼
Meanwhile: Another brand in your category shipped 18 new ad variants across Meta and TikTok this week.
TUESDAY ·
10:32 AM
6 OVERDUE TASKS
WANT TO SHIP
Rewrite the welcome flow
Build win-back, loyalty & cart-abandon flows
Ship upsell + cross-sell sequences
REALITY
Klaviyo: 8 months untouched
“Win-back flow was never built.”
“Half our repeat revenue walks out the door and I can’t build the flow to catch it.”
IMPACT →
Email/SMS Rev % ▼
Returning Cust. Rev % ▼
Meanwhile: Another brand in your category gets 35% of revenue from owned channels.
TUESDAY ·
10 AM
6 OVERDUE TASKS
WANT TO SHIP
Rewrite the welcome flow
Build win-back, loyalty & cart-abandon flows
Ship upsell + cross-sell sequences
REALITY
Klaviyo: 8 months untouched
“Win-back flow was never built.”
“Half our repeat revenue walks out the door and I can’t build the flow to catch it.”
IMPACT →
Email/SMS Rev % ▼
Return Cust. Rev % ▼
Meanwhile: Another brand in your category gets 35% of revenue from owned channels.
TUESDAY ·
10:32 AM
6 OVERDUE TASKS
WANT TO SHIP
Rewrite the welcome flow
Build win-back, loyalty & cart-abandon flows
Ship upsell + cross-sell sequences
REALITY
Klaviyo: 8 months untouched
“Win-back flow was never built.”
“Half our repeat revenue walks out the door and I can’t build the flow to catch it.”
IMPACT →
Email/SMS Rev % ▼
Returning Cust. Rev % ▼
Meanwhile: Another brand in your category gets 35% of revenue from owned channels.
WEDNESDAY ·
3:48 PM
9 OVERDUE TASKS
WANT TO SHIP
Ship 4 new LPs for product launches
Build a split-test variant for the winning LP
A/B test the homepage and PDPs
REALITY
Campaign LP: 3 weeks in draft
“We’ve never A/B tested once.”
“We’re guessing while everyone else is testing — and a 1.8% CVR shows it.”
IMPACT →
Conversion Rate ▼
ROAS ▼
Meanwhile: Another brand in your category just A/B tested four LP variants this sprint.
WEDNESDAY ·
3 PM
9 OVERDUE TASKS
WANT TO SHIP
Ship 4 new LPs for product launches
Build a split-test variant for the winning LP
A/B test the homepage and PDPs
REALITY
Campaign LP: 3 weeks in draft
“We’ve never A/B tested once.”
“We’re guessing while everyone else is testing — and a 1.8% CVR shows it.”
IMPACT →
Conversion Rate ▼
ROAS ▼
Meanwhile: Another brand in your category just A/B tested four LP variants this sprint.
WEDNESDAY ·
3:48 PM
9 OVERDUE TASKS
WANT TO SHIP
Ship 4 new LPs for product launches
Build a split-test variant for the winning LP
A/B test the homepage and PDPs
REALITY
Campaign LP: 3 weeks in draft
“We’ve never A/B tested once.”
“We’re guessing while everyone else is testing — and a 1.8% CVR shows it.”
IMPACT →
Conversion Rate ▼
ROAS ▼
Meanwhile: Another brand in your category just A/B tested four LP variants this sprint.
MONDAY ·
9:14 AM
3 OVERDUE TASKS
WANT TO SHIP
Ship 10 statics + 8 motion + 8 videos this week
Refresh the hero ad
Launch creative for new product (Meta, IG, Google, TikTok)
REALITY
Hero ad: 7 weeks live
CAC ↑ 28%
"I know why. The creative is dead."
"Same hero ad for 7 weeks - no wonder CAC keeps climbing."
IMPACT →
CAC +28% ▲
MER ▼
Meanwhile: Another brand in your category shipped 18 new ad variants across Meta and TikTok this week.
MONDAY ·
9 AM
3 OVERDUE TASKS
WANT TO SHIP
Ship 10 statics + 8 motion + 8 videos this week
Refresh the hero ad
Launch creative for new product (Meta, IG, Google, TikTok)
REALITY
Hero ad: 7 weeks live
CAC ↑ 28%
"I know why. The creative is dead."
"Same hero ad for 7 weeks - no wonder CAC keeps climbing."
IMPACT →
CAC +28% ▲
MER ▼
Meanwhile: Another brand in your category shipped 18 new ad variants across Meta and TikTok this week.
TUESDAY ·
10:32 AM
6 OVERDUE TASKS
WANT TO SHIP
Rewrite the welcome flow
Build win-back, loyalty & cart-abandon flows
Ship upsell + cross-sell sequences
REALITY
Klaviyo: 8 months untouched
“Win-back flow was never built.”
“Half our repeat revenue walks out the door and I can’t build the flow to catch it.”
IMPACT →
Email/SMS Rev % ▼
Returning Cust. Rev % ▼
Meanwhile: Another brand in your category gets 35% of revenue from owned channels.
TUESDAY ·
10 AM
6 OVERDUE TASKS
WANT TO SHIP
Rewrite the welcome flow
Build win-back, loyalty & cart-abandon flows
Ship upsell + cross-sell sequences
REALITY
Klaviyo: 8 months untouched
“Win-back flow was never built.”
“Half our repeat revenue walks out the door and I can’t build the flow to catch it.”
IMPACT →
Email/SMS Rev % ▼
Return Cust. Rev % ▼
Meanwhile: Another brand in your category gets 35% of revenue from owned channels.
TUESDAY ·
10:32 AM
6 OVERDUE TASKS
WANT TO SHIP
Rewrite the welcome flow
Build win-back, loyalty & cart-abandon flows
Ship upsell + cross-sell sequences
REALITY
Klaviyo: 8 months untouched
“Win-back flow was never built.”
“Half our repeat revenue walks out the door and I can’t build the flow to catch it.”
IMPACT →
Email/SMS Rev % ▼
Returning Cust. Rev % ▼
Meanwhile: Another brand in your category gets 35% of revenue from owned channels.
WEDNESDAY ·
3:48 PM
9 OVERDUE TASKS
WANT TO SHIP
Ship 4 new LPs for product launches
Build a split-test variant for the winning LP
A/B test the homepage and PDPs
REALITY
Campaign LP: 3 weeks in draft
“We’ve never A/B tested once.”
“We’re guessing while everyone else is testing — and a 1.8% CVR shows it.”
IMPACT →
Conversion Rate ▼
ROAS ▼
Meanwhile: Another brand in your category just A/B tested four LP variants this sprint.
WEDNESDAY ·
3 PM
9 OVERDUE TASKS
WANT TO SHIP
Ship 4 new LPs for product launches
Build a split-test variant for the winning LP
A/B test the homepage and PDPs
REALITY
Campaign LP: 3 weeks in draft
“We’ve never A/B tested once.”
“We’re guessing while everyone else is testing — and a 1.8% CVR shows it.”
IMPACT →
Conversion Rate ▼
ROAS ▼
Meanwhile: Another brand in your category just A/B tested four LP variants this sprint.
WEDNESDAY ·
3:48 PM
9 OVERDUE TASKS
WANT TO SHIP
Ship 4 new LPs for product launches
Build a split-test variant for the winning LP
A/B test the homepage and PDPs
REALITY
Campaign LP: 3 weeks in draft
“We’ve never A/B tested once.”
“We’re guessing while everyone else is testing — and a 1.8% CVR shows it.”
IMPACT →
Conversion Rate ▼
ROAS ▼
Meanwhile: Another brand in your category just A/B tested four LP variants this sprint.
What a typical week in DTC actually feels like.
What you want to ship, what's actually happening, and what the rest of the market is doing while you stitch it together. The never ending to-do list that keeps piling on.
Stand still and consumers fatigue on the same offers — while competitors fill the silence with new creative, every channel, every week.
At any given time, a growing DTC brand is launching new products, optimizing every asset across the funnel, and driving performance on every channel — all at once.
A nearly impossible feat and why nearly *90% of DTC brands ultimately fail to scale or survive past 10 years… until now.
THE LOAD · EVERY WEEK
01
ADS
10 statics + 8 motion + 8 videos to start — refreshed weekly across Meta, Instagram, Google, TikTok. Often far more, or fatigue kills performance.
02
EMAIL & RETENTION
Welcome, win-back, loyalty, cart abandon, upsell and cross-sell flows built and optimized across every segment — ~30% of revenue when done right.
03
LANDING PAGES
4 new LPs per product launch and bundle. Plus split-test variants for the winners.
04
SITE TESTING
A/B tests on PDP and homepage — time and resources to execute: missing.
05
NEW CHANNELS
Amazon and 3rd-party platform launches — each one needs fresh, channel-native creative.
06
PHOTO & PRODUCTION
New shoots, production-ready, feeding every downstream asset — photography, motion, video.
THE SPEND →
$100K - $800K a year ($2k-15K every week)
THE STACK →
Agencies · Freelancers · Full-time team
THE OUTPUT →
Every funnel stage underperforming or unbuilt
THE PATTERN →
Overpriced. Fragmented. Time-consuming
THE LOAD · EVERY WEEK
01
ADS
10 statics + 8 motion + 8 videos to start — refreshed weekly across Meta, Instagram, Google, TikTok. Often far more, or fatigue kills performance.
02
EMAIL & RETENTION
Welcome, win-back, loyalty, cart abandon, upsell and cross-sell flows built and optimized across every segment — ~30% of revenue when done right.
03
LANDING PAGES
4 new LPs per product launch and bundle. Plus split-test variants for the winners.
04
SITE TESTING
PDP and homepage experiments with real capacity.
05
NEW CHANNELS
Channel-native creative for every launch.
06
PHOTO & PRODUCTION
Production assets for photo, motion, and video.
THE SPEND →
$100K - $800K a year ($2k-15K every week)
THE STACK →
Agencies · Freelancers · Full-time team
THE OUTPUT →
Every funnel stage underperforming or unbuilt
THE PATTERN →
Overpriced. Fragmented. Time-consuming
THE SPEND →
$100K - $800K a year ($2k-15K every week)
THE STACK →
Agencies · Freelancers · Full-time team
THE OUTPUT →
Every funnel stage underperforming or unbuilt
THE PATTERN →
Overpriced. Fragmented. Time-consuming
A full growth engine, not a one-off deliverable.
At any given time, a growing DTC brand is launching new products, optimizing every asset across the funnel, and driving performance on every channel — all at once.
A nearly impossible feat and why nearly *90% of DTC brands ultimately fail to scale or survive past 10 years… until now.
THE LOAD · EVERY WEEK
01
ADS
10 statics + 8 motion + 8 videos to start — refreshed weekly across Meta, Instagram, Google, TikTok. Often far more, or fatigue kills performance.
02
EMAIL & RETENTION
Welcome, win-back, loyalty, cart abandon, upsell and cross-sell flows built and optimized across every segment — ~30% of revenue when done right.
03
LANDING PAGES
4 new LPs per product launch and bundle. Plus split-test variants for the winners.
04
SITE TESTING
A/B tests on PDP and homepage — time and resources to execute: missing.
05
NEW CHANNELS
Amazon and 3rd-party platform launches — each one needs fresh, channel-native creative.
06
PHOTO & PRODUCTION
New shoots, production-ready, feeding every downstream asset — photography, motion, video.
THE SPEND →
$100K - $800K a year ($2k-15K every week)
THE STACK →
Agencies · Freelancers · Full-time team
THE OUTPUT →
Every funnel stage underperforming or unbuilt
THE PATTERN →
Overpriced. Fragmented. Time-consuming
THE LOAD · EVERY WEEK
01
ADS
10 statics + 8 motion + 8 videos to start — refreshed weekly across Meta, Instagram, Google, TikTok. Often far more, or fatigue kills performance.
02
EMAIL & RETENTION
Welcome, win-back, loyalty, cart abandon, upsell and cross-sell flows built and optimized across every segment — ~30% of revenue when done right.
03
LANDING PAGES
4 new LPs per product launch and bundle. Plus split-test variants for the winners.
04
SITE TESTING
PDP and homepage experiments with real capacity.
05
NEW CHANNELS
Channel-native creative for every launch.
06
PHOTO & PRODUCTION
Production assets for photo, motion, and video.
THE SPEND →
$100K - $800K a year ($2k-15K every week)
THE STACK →
Agencies · Freelancers · Full-time team
THE OUTPUT →
Every funnel stage underperforming or unbuilt
THE PATTERN →
Overpriced. Fragmented. Time-consuming
THE SPEND →
$100K - $800K a year ($2k-15K every week)
THE STACK →
Agencies · Freelancers · Full-time team
THE OUTPUT →
Every funnel stage underperforming or unbuilt
THE PATTERN →
Overpriced. Fragmented. Time-consuming
A full growth engine, not a one-off deliverable.
Meet Olivia, she knows your brand, your products, and your customers like a team member.
She watches your data, studies your customers and competitors, ships production-ready creative across your full customer journey, and sharpens with every asset that performs.
Audit — A full DTC customer journey and score to understand where you are and where you want to go.
Brief — Data-backed creative briefs based on strategy for new design, creative, and optimization.
Execute — You approve and she executes each brief, ready for your team to deploy across channels.
Audit — A full DTC customer journey and score to understand where you are and where you want to go.
Brief — Data-backed creative briefs based on strategy for new design, creative, and optimization.
Execute — You approve and she executes each brief, ready for your team to deploy across channels.
She’s your most talented DTC hire — getting sharper with every brief and creative you approve.
Say goodbye to spending your week briefing, chasing, trial-and-error creative, and wasting money — focus on building.
Creative ads
meta
TIKTOK
Static + animated ads sized for every paid platform. Every variant on brand, ready for QA.
Awareness
Retention
Social media
TikTok
Feed posts, stories, carousels, organic-first content — calibrated to your audience.
Awareness
Retention
Email marketing
Klaviyo
all ESPs
Campaigns, flows, broadcasts, post-purchase, win-back — designed and copy-written.
Awareness
Retention
Landing Pages
Full LPs designed and written — hero, sections, CTAs, FAQs, social proof.
Awareness
Retention
Website
TikTok
Homepage, collection pages, PDPs, About, FAQ — every page in your store.
Awareness
Retention
Amazon
Klaviyo
all ESPs
Main image, infographics, lifestyle, A+ Brand Story, premium A+ — Seller-Central-ready.
Awareness
Retention
Landing Pages
Full LPs designed and written — hero, sections, CTAs, FAQs, social proof.
Awareness
Retention
Website
TikTok
Homepage, collection pages, PDPs, About, FAQ — every page in your store.
Awareness
Retention
Amazon
Klaviyo
all ESPs
Main image, infographics, lifestyle, A+ Brand Story, premium A+ — Seller-Central-ready.
Awareness
Retention
Audit — A full DTC customer journey and score to understand where you are and where you want to go.
Brief — Data-backed creative briefs based on strategy for new design, creative, and optimization.
Execute — You approve and she executes each brief, ready for your team to deploy across channels.
Audit — A full DTC customer journey and score to understand where you are and where you want to go.
Brief — Data-backed creative briefs based on strategy for new design, creative, and optimization.
Execute — You approve and she executes each brief, ready for your team to deploy across channels.
She’s your most talented DTC hire — getting sharper with every brief and creative you approve.
Say goodbye to spending your week briefing, chasing, trial-and-error creative, and wasting money — focus on building.
Creative ads
meta
GOOGLE
TIKTOK
PINTEREST
Static + animated ads sized for every paid platform. Every variant on brand, ready for QA.
Awareness
Retention
Social media
Instagram
TikTok
Twitter
LinkedIn
Feed posts, stories, carousels, organic-first content — calibrated to your audience.
Awareness
Retention
Email marketing
Klaviyo
all ESPs
Campaigns, flows, broadcasts, post-purchase, win-back — designed and copy-written.
Awareness
Retention
Landing Pages
Full LPs designed and written — hero, sections, CTAs, FAQs, social proof.
Awareness
Retention
Website
Instagram
TikTok
Twitter
LinkedIn
Homepage, collection pages, PDPs, About, FAQ — every page in your store.
Awareness
Retention
Amazon
Klaviyo
all ESPs
Main image, infographics, lifestyle, A+ Brand Story, premium A+ — Seller-Central-ready.
Awareness
Retention
Landing Pages
Full LPs designed and written — hero, sections, CTAs, FAQs, social proof.
Awareness
Retention
Website
Instagram
TikTok
Twitter
LinkedIn
Homepage, collection pages, PDPs, About, FAQ — every page in your store.
Awareness
Retention
Amazon
Klaviyo
all ESPs
Main image, infographics, lifestyle, A+ Brand Story, premium A+ — Seller-Central-ready.
Awareness
Retention
Meet Olivia, she knows your brand, your products, and your customers like a team member.
Meet Olivia, she knows your brand, your products, and your customers like a team member.
She watches your data, studies your customers and competitors, ships production-ready creative across your full customer journey, and sharpens with every asset that performs.
Meet Olivia, she knows your brand, your products, and your customers like a team member.
She watches your data, studies your customers and competitors, ships production-ready creative across your full customer journey, and sharpens with every asset that performs.
Olivia learns from them. Then she builds for you.
VERTICAL FILTER CHIPS · CLICK TO FILTER THE WALL BELOW
ALL (10,000+)
BEVERAGE (580+)
SUPPLEMENTS
SLEEP (410+)
SKINCARE (980+)
APPAREL (1,100+)
BEAUTY (820+)
HOME (520+)
PET (640+)
10,000+
EVERY BRAND IN YOUR CATEGORY
AT YOUR SCALE
Your audit pulls from the patterns that work across the entire DTC universe — not just one brand. Olivia learns from each one and adapts them to yours.
VERTICAL FILTER CHIPS · CLICK TO FILTER THE WALL BELOW
ALL (10,000+)
BEVERAGE (580+)
SUPPLEMENTS
SLEEP (410+)
SKINCARE (980+)
APPAREL (1,100+)
BEAUTY (820+)
HOME (520+)
PET (640+)
10,000+
EVERY BRAND IN YOUR CATEGORY
AT YOUR SCALE
Your audit pulls from the patterns that work across the entire DTC universe — not just one brand. Olivia learns from each one and adapts them to yours.
VERTICAL FILTER CHIPS · CLICK TO FILTER THE WALL BELOW
ALL (10,000+)
BEVERAGE (580+)
SUPPLEMENTS
SLEEP (410+)
SKINCARE (980+)
APPAREL (1,100+)
BEAUTY (820+)
HOME (520+)
PET (640+)
10,000+
EVERY BRAND IN YOUR CATEGORY
AT YOUR SCALE
Your audit pulls from the patterns that work across the entire DTC universe — not just one brand. Olivia learns from each one and adapts them to yours.
The DTC Atlas is training material for Olivia — proof she knows the patterns that built billion-dollar DTC brands.
When you start your audit, she takes those patterns, layers them with references from every brand in your category, and builds original creative for your brand — calibrated to your products, your data, your customers.
Every asset is backed by data. No generic AI slop.
LEARN
01
Olivia decodes the playbooks.
Positioning, copy hooks, visual hierarchy, motion language, email cadence, PDP structure. Every pattern that built top DTC brands.
MAP
02
Olivia maps it to your brand.
Your products, your customers, your data, your year-end goal. The playbook becomes a brief calibrated to where you're going.
BUILD
03
Olivia builds your version.
Net-new creative across every channel. Nothing templated. Every asset original to your brand — in your voice, with your data.
BUILD
03
Olivia builds your version.
Net-new creative across every channel. Nothing templated. Every asset original to your brand — in your voice, with your data.
LEARN
01
Olivia decodes the playbooks.
Positioning, copy hooks, visual hierarchy, motion language, email cadence, PDP structure. Every pattern that built top DTC brands.
MAP
02
Olivia maps it to your brand.
Your products, your customers, your data, your year-end goal. The playbook becomes a brief calibrated to where you're going.
BUILD
03
Olivia builds your version.
Net-new creative across every channel. Nothing templated. Every asset original to your brand — in your voice, with your data.
BUILD
03
Olivia builds your version.
Net-new creative across every channel. Nothing templated. Every asset original to your brand — in your voice, with your data.
LEARN
01
Olivia decodes the playbooks.
Positioning, copy hooks, visual hierarchy, motion language, email cadence, PDP structure. Every pattern that built top DTC brands.
MAP
02
Olivia maps it to your brand.
Your products, your customers, your data, your year-end goal. The playbook becomes a brief calibrated to where you're going.
BUILD
03
Olivia builds your version.
Net-new creative across every channel. Nothing templated. Every asset original to your brand — in your voice, with your data.
BUILD
03
Olivia builds your version.
Net-new creative across every channel. Nothing templated. Every asset original to your brand — in your voice, with your data.
Olivia's brand atlas. The full DTC playbook lives inside her. 10,000+ DTC brands in every leading industry.
Olivia's brand atlas. The full DTC playbook lives inside her. 10,000+ DTC brands in every leading industry.
Email - Daily Brief in your email every morning and you just reply.
Text - High-priority pings. Reply from anywhere.
Slack - Brief and approve in your team channel.
Email - Daily Brief in your email every morning and you just reply.
Text - High-priority pings. Reply from anywhere.
Slack - Brief and approve in your team channel.
Always on · where you work
She comes to you — wherever you are.
When you don't want another dashboard to log into.
Brief her. Approve her. Greenlight her. Same Olivia. Same context. From your laptop, your phone, your couch at 9pm.
